This typographic wordmark for the AtypI Tokyo conference captures the event’s spirit of communication and idea-sharing through bold, playful forms. Inspired by the lightness and movement of bubbles, the rounded letters feel lively and approachable while carrying a strong graphic presence. A secondary version adds eyes within the letterforms, subtly turning the logo into a set of characters exchanging glances—a visual metaphor for dialogue and creative exchange. The accompanying banners and deliverables extend this buoyant, interactive energy, creating a cohesive identity that feels both professional and full of personality.