This project reimagines the SKIMS brand through music-inspired, character-driven animation—playful abstract forms designed with a clear nod to the body to signal SKIMS’ underwear roots instantly. Move and dance in diverse skin tones, blending humor with style for a memorable impact. Neutral tones, soft textures, and sleek camera moves echo the brand’s minimal yet chic aesthetic, while the rhythm-driven motion adds an uplifting, confident energy. The result is a bold, memorable rebrand that celebrates inclusivity, body confidence, and the effortless comfort of SKIMS.